// JavaScript Document

//These functions replace the body text with the appropriate description.

function branddevelopment(){
		document.getElementById('descriptiontext').innerHTML = 'iFocalPoint will help your company 		establish brand identity and capture your market share. Developing a great key message is critical to building an effective brand and developing communication tools that convey your brand and message. iFocalPoint defines your strengths, discovers differentiators and develops positioning for your company and its products and services.';
		document.getElementById('nulltext').innerHTML = '';
}
		function creative(){
		document.getElementById('descriptiontext').innerHTML = 'Our creative team boasts some of the most experienced and talented creative and design professionals in the industry.  We pride ourselves on executing attention-grabbing ideas that propel companies<br /> to great success.<br /><br /> From traditional advertising to interactive creative strategies, we place our emphasis on winning new business for our clients. As a committed partner, we want you to judge us on the impact we have on your top-line revenue.';
		document.getElementById('nulltext').innerHTML = '';
}
		function research(){
		document.getElementById('descriptiontext').innerHTML = 'Our research delivers the truth and practical insight for the development of creative messaging that truly speaks to your audience.  Our probing data-collection methods utilize a myriad of traditional and nontraditional techniques that uncover real answers to specific problems.  The results are brands and messaging that are always on target and culturally relevant.';
		document.getElementById('nulltext').innerHTML = '';
}
		function media(){
		document.getElementById('descriptiontext').innerHTML = 'Media has changed.  It’s no longer a broadcast, print or outdoor world.  Media has become a fluid, organic and creative entity the incorporates the right mix of interactive and traditional media.<br /><br />Our team of interactive and integrated media professionals are some of the best in the business.  Our approach is grounded in cost-effective rate plans, complete industry media analysis and state-of-the-art tracking science.';
		document.getElementById('nulltext').innerHTML = '';
}
		function publicrelations(){
		document.getElementById('descriptiontext').innerHTML = 'Strong marketing public relations can make all the difference to your company’s success.  Our seasoned PR team has many years of media expertise and an extensive network of contacts. By integrating your public relations activity into your overall marketing strategy, we can generate greater results and more effectively connect you to targeted business and cultural influencers.  This includes traditional, nontraditional and online public relations programs.';
		document.getElementById('nulltext').innerHTML = '';
}
		function seo(){
		document.getElementById('descriptiontext').innerHTML = 'SEO is the process of improving the position of a website in search engine results for targeted keywords, in order to increase the number of visitors to the website.  SEO can boost your website traffic and drastically increase your number of clients or customers.  It’s a simple, efficient marketing tool with a great ROI.';
		document.getElementById('nulltext').innerHTML = '';
}
		function smm(){
		document.getElementById('descriptiontext').innerHTML = 'Social media is the latest revolution on the Internet.  Media such as Facebook, YouTube and Twitter created new ways to interact with colleagues, friends, family and even strangers.  Social media marketing allows you to use these platforms to reach users in order to influence them or to just listen to them.  It’s an important medium to interact, converse with this population, monitor and lead the users in creating your brand awareness.';
		document.getElementById('nulltext').innerHTML = '';
}

//This function returns the description to normal when the mouse is removed from any of the span tags.

		function servicemouseoff(){
		document.getElementById('descriptiontext').innerHTML = 'We are experienced professionals and understand all the challenges of today\'s competitive marketplaces.  So, whether your goals are branding, lead generation, or you just want to take your company to the next level, <span class="red_text">we can help creatively get to the point and effectively hit your target market.</span>';
		document.getElementById('nulltext').innerHTML = 'We are a full service media and marketing boutique agency with a savvy team of experts to help facilitate your company\'s brand and growth in today\'s challenging climate.'
		}

//These functions give the span tags a hover effect.

function servicehover1(){
	document.getElementById('branddevspan').style.color = "#036";
}
function servicehover1null(){
	document.getElementById('branddevspan').style.color = "#D00D21";
}
function servicehover2(){
	document.getElementById('creativespan').style.color = "#036";
}
function servicehover2null(){
	document.getElementById('creativespan').style.color = "#D00D21";
}
function servicehover3(){
	document.getElementById('researchspan').style.color = "#036";
}
function servicehover3null(){
	document.getElementById('researchspan').style.color = "#D00D21";
}
function servicehover4(){
	document.getElementById('mediaspan').style.color = "#036";
}
function servicehover4null(){
	document.getElementById('mediaspan').style.color = "#D00D21";
}
function servicehover5(){
	document.getElementById('prspan').style.color = "#036";
}
function servicehover5null(){
	document.getElementById('prspan').style.color = "#D00D21";
}
function servicehover6(){
	document.getElementById('seospan').style.color = "#036";
}
function servicehover6null(){
	document.getElementById('seospan').style.color = "#D00D21";
}
function servicehover7(){
	document.getElementById('smmspan').style.color = "#036";
}
function servicehover7null(){
	document.getElementById('smmspan').style.color = "#D00D21";
}